Only the URL is required — everything else is editable later in ⚙ Site settings.
What to paste in "Live URL"
The real address people type or click to reach the site. If the client has a domain (abovepar.com), use that — not the abovepar.vercel.app. Only use the .vercel.app if there's no domain yet. Whatever you pick, be consistent with what's on the tracker snippet.
Do I add it here, or does the snippet do it?
Either works, and they now merge automatically by domain:
• If you already put t.js on the site, it's probably here already (tagged auto). Adding it here just fills in the business details — same domain = same client, one entry.
• If you add it here first, then drop the snippet on later, the visitor data flows into this same entry.
The one-line snippet
After adding, open the site → Settings tab → copy the <script> line and put it in the <head> of every page. Data starts within a minute of the next visit.
Nice to fill in now (all optional)
• $ / month + Setup fee — drives MRR, lifetime sales, company stats.
• Client since — how long they've been a client (retention math).
• Free trial until — if you gave them "30 days free, then auto-charge". They won't count toward MRR until that date.
• Billing day + auto-send — the report email goes out on that day each month.
Later, in ⚙ Site settings
Google review link, which events count as a conversion, ad-spend & expenses for that client, and the AI "figure out my conversion" helper.
Why are you removing ?